Oldcastle BuildingEnvelope® Launches New Ad Campaign
Oldcastle BuildingEnvelope® (OBE), a leading supplier of architectural glass, metal and hardware, announced today it is launching a new advertising campaign focused on the company’s ongoing commitment to partner with customers to solve building challenges and deliver solutions.
Oldcastle BuildingEnvelope is building on its legacy of delivering high quality products and services through an experienced team of experts across North America. The new advertising campaign spotlights some of the many projects on which their teams have collaborated to deliver not just products, but solutions to solve challenges and bring visionary ideas to life.
“We understand the role of the architect, general contractor, glazier and the entire design and construction team is vital in shaping our built environment,” said Brenda Kelly, vice president of marketing and commercial excellence at Oldcastle BuildingEnvelope. “Building owners and occupants expect both aesthetically pleasing and high performing solutions despite the potential limitations and challenges faced in the building environment; access to natural light and sweeping sight lines, thermally insulating glass that mitigates energy consumption, and security features which protect against harsh climate or external threats are all surmountable challenges that can be met through collaboration with the right team using the right solutions. That is what OBE wants to highlight.”
The campaign is part of a broader shift for the industry-leading provider of glazing-focused products and services. Oldcastle BuildingEnvelope is the first building products manufacturer to form an unprecedented strategic partnership with the American Institute of Architects (AIA), announced earlier this year, is updating and expanding their continuing education offerings, upgrading their website to make access to resources easier for their customers and partners, and more.
“Our focus is on simplifying projects for our customers and ensuring our team of experts are involved early in the design process to provide meaningful solutions,” added Kelly.
The new ads will be released in leading architectural and trade publications throughout the year.
About Oldcastle BuildingEnvelope® — Oldcastle BuildingEnvelope®, a CRH company, is the leading North American supplier of value-added, glazing-focused products and services specified to close in a structure; provide access, security and safety to the structure; and finish out the interior. This includes fabricated glass, architectural hardware and architectural metal systems. CRH is the leading building materials business in the world, employing c.90,000 people at c.3,700 operating locations in 32 countries. It is the largest building materials business in North America. CRH manufactures and supplies a range of integrated building materials, products and innovative solutions which can be found throughout the built environment, from major public infrastructure projects to commercial buildings and residential structures.
For more information visit www.obe.com