Oldcastle BuildingEnvelope® Awarded 2014 Platinum Brand Builder Award
Oldcastle BuildingEnvelope® has been awarded the Platinum 2014 Brand Builder Award for Best Print Advertising Campaign by Hanley Wood, the premier information, media, event, and strategic marketing services company serving the commercial design and construction industries. This recognition was given for outstanding work on the “Still buying building envelopes this way?”, “Engineered to work together,” and “Separately each does its job well, together a miracle of integration” campaign created by Brian J. Ganton & Associates. The winning advertising campaign can be viewed here.
The Brand Builder Awards recognize the most innovative and effective marketing campaigns throughout the commercial design and construction industries. Companies selected for recognition have executed campaigns that generate sales, motivate buying behavior and inspire customer loyalty. More than 50 companies submitted over 150 entries in 22 categories, ranging from traditional advertising campaigns to social and mobile marketing strategies to lead generation programs.
“We are thrilled to honor Oldcastle BuildingEnvelope® as a Platinum winner for Best Print Advertising Campaign of our Brand Builder Awards,” said Peter Goldstone, CEO of Hanley Wood. “Their adoption of distinctive, modern approaches to marketing, and the results of their work, offer great insight into the leadership and innovation within their company. I congratulate Oldcastle BuildingEnvelope® for this achievement.”
“Our company is pleased to receive this prestigious award as it acknowledges our stellar track record in marketing to the design and construction industries,” added Susan Trimble, Vice President, Marketing & Communications, Oldcastle BuildingEnvelope®. “
Entries for the 2014 Brand Builder Awards were reviewed by a jury of experts in all areas of marketing and across all 30 Hanley Wood publications, including Architect, Builder, Custom Home and Dream Home Source. The jury reviewed and rated entries based on their ability to develop, create, implement and execute marketing strategies and tactics that define excellence. Winning entries included effective brand and product representation, high-impact copy with minimal use of space, a compelling call-to-action and the use of appealing visuals.
The judges for the 2014 Brand Builder Awards were Michael Bierut, Partner at Pentagram and Senior Critic of Graphic Design at the Yale School of Art; Andrew Davis, Co-Founder of Tippingpoint Labs and author of “Brandscaping;” Marsha Lindsay, CEO of Lindsay, Stone & Briggs; and Tom Miller, Founder, Miller Brooks, Inc. & Darwin Branded Environments.
About Oldcastle BuildingEnvelope®
To architects, building developers and owners, contractors, and the entire commercial glazing community, we are the leading North American supplier of products specified to close the building envelope. They include: custom-engineered curtain wall and window wall, architectural windows, storefront systems, doors, skylights, and architectural glass. For more information, visit www.obe.com.
Oldcastle BuildingEnvelope® is a subsidiary of CRH plc, one of the top five international building products companies.
For More Information Contact:
Susan Trimble: Vice President Marketing and Communications
About Brian J. Ganton & Associates
Brian J. Ganton & Associates is the unquestioned leader in Brand Development and Strategic Marketing for Architectural and Building Products including anything that goes in or on a building or home. Since our founding in New York City, in 1972, we have built a 42-year record of outstanding accomplishments for a client list, which reads like a “Who’s Who” of Leading Consumer and B-to-B Marketers.
About Hanley Wood
Hanley Wood is the premier information, media, event, and strategic marketing services company serving the residential, commercial design and construction industries. Utilizing the largest editorial- and analytics-driven construction market database, the company produces powerful market data and insights; award-winning publications, newsletters and websites; marquee trade shows and executive events; and strategic marketing solutions. To learn more, visit www.hanleywood.com.