Oldcastle BuildingEnvelope® Wins Best In Class Spread for Advertising Excellence by Architectural Record
Oldcastle BuildingEnvelope® was honored as “Best In Class: Spread” by Architectural Record, a BNP Media publication, through its 2016 Advertising Excellence Awards program. The program recognizes the most effective advertisements in the building and design marketplace and the companies and agencies that produce them.
Recognition was given to Oldcastle BuildingEnvelope® for outstanding work on the “Get Plugged In” advertisement spread created by Brian J. Ganton & Associates. The “Get Plugged In” advertisement also received honorable mention for “Best In Class: Campaign.” The campaign introduces BIM IQ Render™, a real time technology that allows architects and designers to create accurate project renderings.
“This prestigious award from BNP Media celebrates the effectiveness of our advertising campaign,” said Ted Hathaway, Chief Executive, Oldcastle BuildingEnvelope®. “Getting an architect’s attention can be a challenge. This award confirms that our message clearly and creatively resonates.”
Each year, Architectural Record invites a panel of distinguished architects to review over 200 advertisements and select the best advertising defined by impact, messaging, creativity, design and effectiveness in communications. The 2016 Advertising Excellence Awards were presented at a breakfast and panel discussion during the AIA 2016 National Convention & Design Exposition.
“When creating this advertising spread, our goal was to ensure that our brand’s vision and message was portrayed with compelling images that capture the attention of architects,” said Susan Trimble, Vice President Marketing & Communications, Oldcastle BuildingEnvelope®. “It is a great honor to be recognized for successfully creating a spread that has both visual appeal and effective messaging. As the only manufacturer capable of supplying the entire building envelope, this creative work fits our brand strategy perfectly highlighting our position in the marketplace by utilizing technology to build faster, better and smarter.”
Oldcastle BuildingEnvelope® has been acknowledged in Architectural Record’s Advertising Excellence awards 10 out of the last 13 years.
About Oldcastle BuildingEnvelope®—To architects, building developers and owners, contractors, and the entire commercial glazing community, we are the leading North American supplier of products specified to close the building envelope. They include: custom-engineered curtain wall and window wall, architectural windows, storefront systems, doors, skylights and architectural glass.
For more information, visit www.obe.com
Oldcastle BuildingEnvelope® is a subsidiary of CRH plc, one of the top five international building products companies.
For More Information Contact:
Susan Trimble, Marketing and Communications