Oldcastle BuildingEnvelope™ receives Best in Class Award from Architectural Record
Oldcastle BuildingEnvelope™ was selected to receive the Best in Class award through the 2011 Excellence in Advertising Awards Competition hosted by Architectural Record, a McGraw-Hill publication, in recognition of “This envelope changes everything” advertisement campaign. This campaign launched the company’s new brand name and features original origami sculptures by Robert Lang, of prestigious projects featuring Oldcastle BuildingEnvelope™ products. The campaign was created by Brian J. Ganton & Associates.
Each year, Architectural Record invites a panel of distinguished architects to select the best advertising defined by impact, messaging, creativity, design and effectiveness in communications. This year’s judges chose Oldcastle BuildingEnvelope™ to receive the Best in Class award. Oldcastle BuildingEnvelope™ has received an outstanding seven Excellence in Advertising Awards in just eight years, from McGraw-Hill.
“We are delighted to receive this award from McGraw-Hill that celebrates the effectiveness of our advertising,” said Ted Hathaway, Chief Executive, Oldcastle BuildingEnvelope™. “This award is additional confirmation that our message is resonating with architects.”
“Our goal in this campaign was to communicate our brand’s vision in a unique and memorable way,” said Susan Trimble, Director of Corporate Communications, Oldcastle BuildingEnvelope™. “Recreating extraordinary buildings that feature our building envelope products in origami, not only cut through the clutter, but this creative approach fits our brand’s strategy—of providing the entire building envelope—perfectly.” These award-winning advertisements can be found at http://www.obe.com/literature-samples/resources/advertisements/m….
This Best in Class award will be presented during Architectural Record’s 15th Annual Excellence in Advertising Awards celebration on May 13, 2011, during the American Institute of Architects National Convention and Expo in New Orleans, Louisiana.
About Oldcastle BuildingEnvelope™
To architects, building developers and owners, contractors, and the entire commercial glazing community, we are the leading supplier of products specified to close the building envelope. They include: custom-engineered curtain wall and window wall, architectural windows, storefront systems, doors, skylights, and architectural glass. For more information, visit their website at www.obe.com.
Oldcastle BuildingEnvelope™ is a subsidiary of CRH plc, one of the top five international building products companies.
For More Information Contact:
Susan Trimble: Director of Corporate Communications